Whether you are a student, entrepreneur, salesperson, career switcher, business owner or a marketing professional, any one of you can become a Digital Marketer with sheer dedication, desire, and hard work.
Digital Marketing is among the top careers in 2020 and therefore, many individuals are choosing Digital Marketing as their career option. Online visibility has become extremely crucial for every brand owner, which leads to an increase in career opportunities for digital marketing professionals.
Are you obsessed with the latest technology and social media and aspire to work on cutting-edge technology in the digital industry? If so, Digital Marketing makes a perfect career choice. It is no doubt, a rewarding and lucrative career.
- What is Digital Marketing?
- Why You Should Become a Digital Marketer?
- Skill Gap – Demand for Digital Marketers
- Top Skills to Become a Successful Digital Marketing Professional in 2020
- 13 Simple Steps to Become a Digital Marketer in 2020?
What is Digital Marketing?
Is digital marketing and traditional marketing the same? In no way, traditional marketing and digital marketing are the same. Traditional marketing refers to the marketing of goods and services that were usually done offline. Traditionally, marketing was done through radio, newspapers, and billboards. The main aim of traditional marketing was to reach the target audience and sell the services to them. In contrast, digital marketing is done online via digital channels like websites, social media, email, and other digital platforms.
Speaking about Digital Marketing, it is a blanket term that encompasses several other specialized jobs. To name a few, Social Media Management, Content Marketing, Web Analytics, SEO, PPC, and Video Marketing, are some of those specialized jobs included in the Digital Marketing industry. Digital Marketing encompasses all the marketing efforts that use the internet or an electronic device to connect with potential customers. In simple words, digital marketing basically means advertising or marketing of products and services via digital channels like social media, websites, email, search engines and many digital channels.
Since everyone is online, digital marketers consider it as a great opportunity to target their customers online. The main aim of digital marketing is to make the customers aware of their brands, convert prospects to loyal customers, and provide them value whenever they are searching for something they need.
Why You Should Become a Digital Marketer?
Are you looking for a career path that is sure to offer you a plethora of opportunities? Digital Marketing is one of those careers where you will get plenty of opportunities to succeed. It is because almost all the businesses around the world are adopting digital marketing for marketing their brand and services and therefore, more and more job opportunities are generated. Digital Marketing is a fast-paced and constantly evolving industry that offers tremendous opportunities to individuals of all skill levels with the right training. It doesn’t matter whether you are experienced or not; all you need to be a successful Digital Marketer is a creative mind, eagerness to learn, problem-solving skills, and interest in data and you are ready to rock as a digital marketer.
Without any second thought, choose to become a Digital Marketer if you are looking for a career path offering numerous opportunities to learn and grow, as well as get paid well in spite of working from the comfort of your home.
Skill Gap – Demand for Digital Marketers
According to The Drum, the demand for skilled digital marketers is relatively high but the supply of talented and skilled Digital Marketers is not enough throughout the industry. It means that the demand for skilled digital marketers outweighs the supply.
A question might have popped up in your mind, why are the Digital Marketers in high demand?
The answer is pretty simple; it is because more than half of the world’s population is active online. The marketplace has become digital; more and more consumers are searching and buying products and services online. Due to this reason, many business owners have realized the importance of going digital. Therefore, they are hiring digital marketers and effectively implementing the digital marketing tactics to reach and engage their target audience online.
In order to stay ahead of the competition in the markets, business owners are actively looking for the skilled Digital Marketers with amazing digital skills that can help their business stand out from the rest and stay top of the competition in the markets.
Digital Marketing jobs are truly innovative, as well as they offer the most lucrative salary packages. Why let this opportunity slip away when you can make the best out of it. Without any delay, enroll yourself in the Digital Marketing course and soar high in the digital world.
Top Skills to Become a Successful Digital Marketing Expert in 2020
Here are the most essential skills that you will need to land your first entry-level job.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM/PPC)
- Social Media Marketing
- Content Marketing
- Video Marketing
- Data & Analytics
- Email Marketing
Search Engine Optimization (SEO)
It is important for an aspiring digital marketer to have at least a basic understanding of SEO. People are always on the lookout for one or other information on search engines and for your website to show up organically in search engines, the website should be optimized. To rank your website on a search engine, your website or blog post should be infused with relevant and specific keywords, as well as you should be aware of the latest algorithm updates.
Search Engine Marketing (SEM/PPC)
Search Engine Marketing (SEM) which is also known by the term pay per click (PPC) is one of the most important channel for digital marketers. With PPC, a new business can target potential customers on search engines and get highly targeted traffic to the website, thereby acquiring new customers or sales. A well-formulated pay per click strategy will help brands avoid spending more money on poorly performing ads and focus more on well performing ads. It is one of the must have skill to be a successful marketer in 2020.
Social Media Marketing
Social Media Marketing is an indispensable skill set that you need to work as a digital marketer. Almost one-third of the world’s population is at present using one of the social media platforms. As a digital marketer, You should be able to generate user engagement, build ads, create visuals and scrutinize user engagement and reach. Also, a digital marketer should be aware of all the latest changes on each of the social media platforms and how to utilize each platform for attaining different business goals.
Content Marketing is quite essential for the success of your business. It is a technique of planning, creating, distributing, sharing and publishing the valuable content to attract and acquire the audience. Creating creative and persuasive content to convert your audience to customers is not an easy task. Content Marketing helps to create brand awareness, boost purchase and sales and connect with the target audience, with an aim to engage prospects and customers.
As a digital marketer, You should have at least some knowledge about video production because more than 80% of the total population develops an interest in the product and they are more likely to make a purchase after seeing the detailed video about the product. A good explanatory video will work wonders; it will persuade the customers to take action. Knowing how to create a video using tools like Animoto, Animaker, etc. will help in the long run.
Data & Analytics
A digital marketer needs to be both creative and analytical. Data and analytics play a major role in growing your business. A digital marketer should be able to use the customer data that has been received and analyze it using functional techniques and modern software to gain insights about the customer behavior and create marketing strategies that will drive traffic and promote sales.
Though email marketing is an old practice, it is not outdated; people still read emails. Email marketing is one of the most effective practices that foster a good relationship between you and your customers. As a digital marketer, you should be able to create a dynamic email marketing campaign, using the right tools, metrics and strategies. Email marketing can generate the highest ROI if it is done rightly. Therefore, it is important to get it done right.
13 Simple Steps to Become a Digital Marketer in 2020?
Digital Marketing is trending across the globe. You can become the most sought-after Digital marketer with the right training and by constantly upgrading your skills. This ultimate guide will help you to launch a successful career in Digital Marketing.
- Learn Basics of Digital Marketing
- Enroll in Digital Marketing Courses
- Master SEO Skills
- Work as a PPC Expert
- Gain Social Media Marketing (SMM) Skills
- Execute Content Marketing Campaigns
- Implement Email Marketing
- Master Data Analysis/Reporting tools
- Build Team Management Skills
- Attend Digital Marketing Networking Meetups
- Learn from Industry Experts
- Join DM Forums and Groups
- Be up-to-date on the latest Digital Marketing Trends
Learn Basics of Digital Marketing
Digital Marketing is a broad term, which includes several other channels, techniques and methods that can be used to promote a brand, website and product or services. Some of the Digital Marketing essentials are SEO, Content Marketing, paid social media marketing and email marketing. Having a basic understanding of them is the first step to become a Digital Marketer.
Enroll in Digital Marketing Courses
Enroll yourself in the digital marketing courses so that you get the right training and knowledge to become successful in this field.
Master SEO Skills
The next step to becoming a Digital Marketer is to master SEO by building your SEO skills so that you get the chance to work as an SEO expert in a reputed marketing firm. Start a Blog on wordpress or any another platform to master your SEO skills.
Work as a PPC Expert
Mastering PPC Advertising will enable you to generate higher ROI as compared to other marketing channels. PPC Advertising not only drives traffic to your website or landing page but also generates conversions.
Gain Social Media Marketing (SMM) Skills
Do you have your brand on social media platforms? If not, you are on the verge of losing to your competitors. SMM will generate revenue and build your brand. As a digital marketer, you need to add SMM skills to your repertoire.
Execute Content Marketing Campaigns
An interesting and highly optimized content plays a major role in the success of your digital marketing campaigns. It generates rankings, leads and enormous conversions.
Implement Email Marketing
Though old, email marketing is still one of the most popular marketing tools. Usually, it is the final step of sales. Providing valuable and relevant information through emails will encourage and persuade customers to take action.
Master Data Analysis/Reporting tools
As a digital marketer, it is important to learn to use Data Analysis and Reporting tools for analyzing the results. Based on the analysis, the marketer can create a marketing strategy that works and produces incredible results.
Build Team Management Skills
Do you want to hold a leadership role in a reputed digital marketing agency? One of the important skills that the employers look for when hiring a digital marketer for a leadership role is team management skills. As a digital marketing specialist, you will have to manage several other members working in the marketing team.
Attend Digital Marketing Networking Meetups
Attending DM Networking Meetups will help you gain a wealth of knowledge and information, valuable insights about the digital industry and enhance your skill set through a series of interesting events.
Learn from Industry Experts
Nothing can be better than learning from industry experts. They have a wide knowledge and experience in this industry and can give you the right advice to be successful.
Join DM Forums and Groups
Joining DM Forums and Groups will enable you to expand your existing knowledge, exchange ideas and create meaningful relationships. Also, you get an opportunity to connect with the industry leaders who can help you grow in this field.
Be up-to-date on the latest Digital Marketing Trends
The digital marketing industry is constantly evolving. The key to becoming the most sought-after digital marketing professional is to stay updated on the latest digital marketing trends.
To become a successful and the most sought-after Digital marketer, you will need to have passion, desire and drive apart from digital marketing skills and technical knowledge. Digital Marketing is not about what you are selling to your customer, but what you can do for your customer.
Start your new career as a Digital Marketer if this sounds like your dream job.